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Monday, 10 December 2012

wuv.de: Values create Value: Ulrich Wickert meets... Bill Kaulitz

With "Wickert meets ..." , the Berlin Heimat advertising agency for the local cooperative banks-and their brand ambassador Ulrich Wickert tailored gets a talk format almost made for him. He meets the former "daily news" host to celebrities like Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke and discussed with them about the core theme of "values".

"Once we have the value orientation of the cooperative financial cooperative banks and their views taken on values with the first campaign level in 2011 with Ulrich Wickert as campaign ambassadors and reported values experts successfully clear it was the logical next step, the campaign for more opinions open and values represent the dialogue between people related to this issue, "says home-creative director John Heldrich.

The result was three ten-minute films to be shown on the website create value-Werte.de. TV spots, print and online activities and POS communication complete the campaign for the customer side Marc Weegen, Head Brand Communication at the Federal Association of German Cooperative Banks (BVR), responsible draws.

The production was in Radical Media, Berlin (Director: Niklas way).

Translation by: Tokio Hotel aliens spain!!

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